Bootcamp Case Study: From 200 to 50k YouTube Subscribers in 6 Months, WithLoveSindhu: The YouTube Power Hour Podcast 153
“Once people find you and they think your content is good, they’re going to expect more from you, and you need to fulfil that.”
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Are you just getting started on YouTube and have no idea how you’re going to convert your 20 subscribers into 50,000? No need to worry, we have the full scoop in our latest YouTube case study. Fashion and beauty YouTuber and Bootcamp alum, Sindhu, walks us through her explosive growth from 50 views per video to millions.
Sindhu is a star student from the Zero to Influencer Bootcamp whose experience with growing her channel is a really interesting and informative YouTube case study. She started her YouTube experience in 2008, but she pulled down her channel out of fear of what her family would say. In 2017, she decided to get serious and try again. So Sindhu joined the Bootcamp, changed her niche, and exploded from her 200 subscribers to 50,000 in 6 months!
“YouTube was the best platform for me to talk. I’m not a blogging person, I can’t sit and write.”
When Sindhu moved from India with her husband in 2014, she initially started her YouTube channel as a means of connecting with new people and building friendships in her new home in America. She is in love with old Indian traditions and practices of beauty and fashion that were passed down from her grandmothers, and she believes that through YouTube she can keep those traditions strong and pass them on through her videos.
“Every time someone tells me they heard compliments and they felt really good about themselves, that gives me a lot of happiness.”
5 Key Interview Takeaways
- Just get started. There’s no better time to start putting out videos than right now. The YouTube space is getting more and more crowded and it’s getting harder to break through and get noticed. So stop delaying and start now.
- Consistency is a huge growth hack. Don’t put this aside as a cliché, it is valuable advice even now. Showing up consistently with your content helps you build a relationship with your audience, as well as well-needed momentum. Plus, the more regularly you post, the more content there is available for your audience and the faster your channel will grow.
- Hire a mentor or work with an expert. When you’re getting started with anything, especially YouTube, it’s easy to get confused and overwhelmed by your lack of experience and the many pieces of free information floating around on the internet. By working with someone who understands the game, you can cut your learning curve by more than half and get to your goals even quicker. Take a course or hire a mentor or expert so they can guide you along a proven path.
- Talk about the things you’re passionate about. When you focus on creating content around the things you’re passionate about, that energy transfers right through the screen to the heart and mind of the viewer. You’re lit up, you put in more effort, and you have a natural glow when you’re engaged in what you love. You can’t go wrong with that.
- Focus on quality, not virality. All you can do is create good content that appeals to your specific niche. That good content will stand on its own and if enough people find it and share it, it will go viral. So, don’t focus on making something go viral, focus on making something really remarkable.
Resources
The YouTube Power Hour Podcast 119: An Inside Look into How Youtuber Emzotic Grew from 1,000 Subscribers to 300k in Less Than 8 Months – Part 1
The YouTube Power Hour Podcast 120: An Inside Look into How Youtuber Emzotic Grew from 1,000 Subscribers to 300k in Less Than 8 Months – Part 2
My favorite free SEO tool for YouTube: TubeBuddy
(Discount code ErikasBuddy for 20% off the paid version)
PR Guide: How to Get onto PR Lists and Get Lots of Free Product
Getting Started on YouTube: The #1 Downloaded Free Niche Discovery Workbook
Connect with Sindhu
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Podcast Music Credit: Boop by x50 @x50music
Music provided by Free Music for Vlogs youtu.be/o52xQkQWzyU
