How to Increase Your Productivity as a YouTube Creator with Haley Burkhead: The YouTube Power Hour Podcast 163
“You don’t have to work as hard for money as you think you do.”
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Feeling like you’re always working but barely seeing results and enough return on your investment? Take the lessons and advice from Podcaster and Productivity Expert Haley Burkhead and optimize your time to optimize your life and your profits! Get ready to take note because really practical advice is coming your way, and you’ll want to implement them immediately!
Haley helps entrepreneurs hit 5-figure income months while cutting their work time in half! This productivity queen started her online business in 2011 but pivoted 3 times before she finally landed on the path she really loved: coaching business owners in her Profit Planner Lounge membership site. She started with a fashion blog, and between that and where she is now, she learned that there was a better way to live than spending 16 hours a day, 6 days a week and making barely enough to pay her bills. She freed herself from that overwork, and she’s helping emotionally-drained workaholic ladies do the same.
“The three things you need to do to make more money: systematize, outsource & automate.”
Haley is going to teach you very useful and totally transformative lessons about optimizing your life to reduce stress, spending less time doing the things you hate and focusing on growing your profit. As a YouTuber or aspiring YouTuber, you’re also an entrepreneur afflicted by the problems of overwhelm, busy work and limiting beliefs at times. But in this episode, Haley gives you the and tools and strategies she uses with her entrepreneur clients to defeat those problems for good.
“In everything free that you give, give them huge wins and breakthroughs.”
6 Key Interview Takeaways
- Pivot until you find something that fits that you love. You’ve heard the cliche “Do something you love and you’ll never work a day in your life.” We’re not going that extreme, but you can definitely tell the difference when you’re working on something that truly fits you. It’s a different kind of stress. It can be hard, intense work, but it fulfils you in a way that you can’t imagine doing anything else. What is that worth to you? To Haley, that was worth pivoting her business 3 times until she found what she truly loved. Evaluate what you’re doing right now, is there a subset of some small part of it that gives you joy? Maximize on that.
- Work on your business, not in your business. As entrepreneurs – and as YouTubers – we are owners of our own financial destiny, so we fit in this category. It’s super easy to get stuck running on the daily treadmill of busy work. There will always be something to do in our business. The truly hard work that sends your business surging forward happens when we take a step off that treadmill and look at our business from a strategic standpoint. That’s what working on your business means. Focusing on the small things that have the biggest impact on your business. For some businesses that means stepping away from the day to day implementation work and instead, leading a team that does the implementation for you which gives you the freedom to look years ahead at what’s possible.
- Focus on the things that are making money in your business. Haley is a big fan of systematizing, outsourcing and automating different aspects of your business. Those are the engines of growth. Automating how you get customers makes the process more consistent, systematizing and outsourcing keep the complicated business processes running smoothly without your intervention. When she was working 16 hour days and barely making a living, it took implementing those 3 engines to change everything for her, and she’s sure they’ll change everything for you too.
- Create a manageable workflow for your videos. Haley suggests using Asana, a free project management tool, to organize and simplify your video workflow. Trust me, it is highly effective. In Asana you’d create six columns in your workflow and the move your videos, which would be tasks, through that workflow from idea to promoting of that video. As your videos go through each step, they get built up and bolstered along the way. It is amazing. Try it and see how much less chaotic your life will be!
- Batch the heck out of your days. Haley has an amazing way of batching her work so that she’s not pulling her hair out and her creativity is protected. She only works about 20 hours a week and has themed days for focusing on specific activities. How do you work best? Don’t buy into the narrative that you have to be a morning person if it doesn’t fit you. Only you know how you work best, batch your work around that and you’ll find yourself looking forward to each day, instead of looking with dread or overwhelm.
- Build an email list. YouTube is a great platform and they’re constantly making changes to improve, but sometimes those changes can and do affect the creators negatively. When that happens, it reminds us that for all it does for us, we don’t own the platform and the rug can be pulled out from under us at any moment. That’s why it’s important to keep your loyal audience on a platform that you own… like an email list. But you can’t simply ask people to join an email list, not anymore. You need to provide upfront value, and according to Haley, that value has to be so powerful that people will see huge wins and breakthroughs. If you give someone something for free that’s so good they could pay for it, they’ll happily join your email list and even be a fan for life.
Resources
Haley’s Podcast: Profit Planner Podcast
Haley’s Class: How To Create Consistent Income Without Adding More To Your Schedule
Haley’s Roadmap: The Profitable Boss Roadmap
Profit Planner $1 Trial: Profit Planner Lounge
My favorite free SEO tool for YouTube: TubeBuddy
(Discount code ErikasBuddy for 20% off the paid version)
PR Guide: How to Get onto PR Lists and Get Lots of Free Product
Getting Started on YouTube: The #1 Downloaded Free Niche Discovery Workbook
Connect with Haley
Facebook Group:
Podcast Music Credit: Boop by x50 @x50music
Music provided by Free Music for Vlogs youtu.be/o52xQkQWzyU
